Resume
Experience
January 2023- Present
Virtual Assistant (Executive & Marketing Assistant)
Freelance
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Wrote and updated blog posts, ad copy, and outreach emails, ensuring clear messaging and alignment with marketing strategies.
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Conducted thorough keyword research and seamlessly integrated them into content, following SOPs to maximize SEO and content impact.
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Regularly rewrote and updated content and marketing systems to ensure they remained fresh, relevant, and engaging.
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Collaborated with the marketing team in brainstorming sessions, contributing to the development of strategic action plans and content ideas.
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Managed and created engaging social media content, ensuring consistent brand voice and an active online presence.
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Designed and developed promotional materials, including graphics for ads, presentations, and social media campaigns.
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Played a key role in team meetings, sharing insights and contributing to the alignment of marketing goals with company objectives.
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Ensured all marketing materials and campaigns were optimized and aligned with the latest trends, audience preferences, and business goals.
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Managed and organized executive calendars, scheduling meetings, appointments, and events efficiently.
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Coordinated travel arrangements, including booking flights, accommodations, and transportation for the team.
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Maintained a well-organized filing system for both digital and physical documents, ensuring easy access and tracking.
April 2023- January 2024
Marketing & Communications Specialist
2TinCans Philippines, Inc.
Cebu City, Philippines
• Created strategic communication plans that align with the organization's goals and objectives.
• Produced engaging and informative content for various communication channels, including newsletters, press releases, social media, website content, presentations, and internal communications.
• Wrote copies, articles, captions, write-ups, newsletters, and other marketing collaterals.
• Planned, created, and executed social media campaigns to enhance the organization's online presence.
• Monitored social media platforms, engage with followers, and respond to inquiries or comments.
• Ensured brand consistency across all communication materials and platforms.
• Curated compelling content, including posts, images, videos, and infographics, tailored to each platform's audience and best practices.
• Wrote copies, articles, captions, write-ups, newsletters, and other marketing collaterals.
• Developed and executed social media campaigns and content creation for various brands.
• Managed multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
April 2023- January 2024
Project Manager
2TinCans Philippines, Inc.
Cebu City, Philippines
•Developed and executed project plans, schedules, and budgets.
• Identified and mitigated risks to project success.
• Collaborated with stakeholders to gather requirements and ensure project alignment.
• Successfully managed cross-functional teams.
• Communicated effectively with stakeholders throughout the project lifecycle.
• Successfully delivered projects that met or exceeded expectations.
June 2022- April 2023
Social Media & Marketing Associate
Smartsourcing, Inc.
Cebu City, Philippines
Australia
•Curated compelling content, including posts, images, videos, and infographics, tailored to each platform's audience and best practices.
• Wrote copies, articles, captions, write-ups, newsletters, and other marketing collaterals.
• Developed and executed social media campaigns and content creation for various brands.
• Managed multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
• Created and scheduled content to increase brand awareness and drive traffic.
• Managed social media calendars, ensuring consistent and timely posting.
• Planned and executed events to increase brand visibility.
• Worked collaboratively with cross-functional teams to achieve goals and meet deadlines.
• Assisted in planning and executing marketing campaigns, including social media promotions, contests, and influencer partnerships.
• Monitored social media channels for message inquiries, comments, and direct messages and respond to them.
Education
2019- 2023
Bachelor of Arts in Communication
Cebu Normal University
As a Marketing Specialist with a Bachelor's degree in Communication, I have honed my skills in crafting compelling messages and communicating effectively with diverse audiences. My education has provided me with a strong foundation in marketing principles, and my experience has allowed me to develop an entrepreneurial mindset that helps me to think creatively and strategically. I am confident that my skills and experience make me a valuable asset to any marketing team.
Key Skills
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Strategic Communications
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Digital Marketing
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Branding
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Word Processing
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Content Creation
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Content Writing
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Business Analysis/Development
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Social Media Management
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Social Media Marketing
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Video Production
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Content Management
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Email Management
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Administration
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Sales
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Problem-solving
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Attention to Detail
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Analytical Thinking
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Creativity
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Organizational Skills
Tools and Software
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Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Planner, MS Teams)
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Google Suite (Docs, Sheets, Slides, Drive, Gmail, Calendar)
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Adobe Creative Suite (Photoshop, Premiere Pro, Audition)
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Social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube)
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Canva
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Project Management (Notion)
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Figma, Trello, Hootsuite
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Google Analytics
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WordPress, Wix
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Meta Business Suite