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Social Media Marketing for Smartsourcing

Project Details: Smartsourcing, an innovative company specializing in outsourcing solutions, recognized the need to enhance its recruitment efforts through social media. The CEO wanted to stray away from the usual "hard-selling" style of building brand presence.
 
Strategy: Promotion of company culture—its PEOPLE. To attract top talents, we need to effectively communicate the vibrant and joyful culture at Smartsourcing through storytelling and visual content, showcasing the happiness, fun, and camaraderie of its people.

Building on the success of the initial culture-centric social media marketing campaign, we aimed to further enhance its employer brand by incorporating social impact initiatives and wellness programs into its online presence. We sought to showcase its commitment to meaningful social causes and employee well-being to attract candidates who align with these values.
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Friday Fun Themes

  • Regular posts showcasing the company's tradition of celebrating Fridays with themed events, including happy hours, games, and team-building activities.

  • Engaging visuals, such as photos and short videos capture the energy and enthusiasm of employees during these Friday gatherings.

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Community Engagement

  • Highlighting the company's commitment to social responsibility by sharing content related to its support for employees affected by Typhoon Odette.

  • Employee testimonials and stories illustrating how Smartsourcing rallied together to provide aid and support during challenging times.

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Social Impact Iniatives

  • Feature employees actively participate in campaigns addressing social issues.

  • Share powerful stories and testimonials from employees engaged in these initiatives to underscore Smartsourcing's commitment to social responsibility.

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Wellness Clubs

  • Showcase the various wellness clubs within the company, such as fitness, meditation, and mental health support groups.

  • Share photos, videos, and testimonials from employees participating in wellness activities, emphasizing the importance of work-life balance and employee well-being.

Video Content

Smartsourcing's marketing strategy for attracting top talent involves showcasing the company's fun culture and social initiatives. By highlighting their commitment to ending violence against women and other important causes, they aim to appeal to candidates who value a company's social responsibility. Employee spotlights are also used to demonstrate the positive impact that working at Smartsourcing can have on an individual's life. Through this approach, Smartsourcing hopes to attract top talent who share their values and are looking for a fulfilling career with a socially responsible company.

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